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Content Marketing: Exploring Diverse Content Formats
27/012/2023 13Min read
- “Triggering their pain points, agitating that pain, and finally solving their problems!” It sounds like gaslighting on purpose, but this is the gist of content marketing.Content marketing strategy consists of the creation and sharing of relevant materials to attract and engage the audience, establish expertise, promote brand awareness, and ultimately drive sales
- These strategies help to attract, engage, and retain an audience by creating and sharing relevant blogs, vlogs, or podcasts. By establishing expertise through social campaigns, brands promote awareness and keep businesses at the top of the audience’s minds when it’s time to buy what they sell.
- According to statistics, 67% more leads are generated by blogs, with increased engagement being the prima facie evidence. How this works is interesting; blogs augment online visibility, generate leads, boost loyalty, and further drive improved authority.
Types of Formats in Content Marketing
- Content marketing is an umbrella term bifurcating into various modes of online, offline, and hybrid marketing techniques other than blogs, but first, let us understand blogs then we’ll move further:
Blogs
- The cornerstone of building brand awareness and increasing engagement is Blogging. A blog, also known as a weblog, is a website that is updated regularly and can be used for commercial or personal comments. Blogs are frequently participatory, with comment boxes located at the foot of each post for readers to give their thoughts.
Newsletter
- A newsletter is a bulletin issued periodically to the members of a society or other organization. The most widely known newsletter is the Zomato newsletter. Most of you must’ve read those quirky yet relatable emails from them. A newsletter is a regular email that contains a selection of your best articles, updates, and deals. Newsletters are used to increase brand exposure, traffic, and trust.
Infographics
- The two key aspects of marketing are information and graphics; combine them and you get Infographics. According to Google, an infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic. Social media content agencies put all their creativity in marketing to gain a significantly larger audience.
Brochure
- A brochure is a corporate marketing instrument to promote a product or service. Both digitally and in print media, it can be created on one page or up to five pages. Guerrilla marketing is the most well-known application of this format, where companies distribute fictitious notes or wallets across the community; when people pick them up, they discover pamphlets inside. It became a case study of social media content strategy in a jiffy.
Podcasts
- Derived from a combination of two words iPod and Broadcast, the term PODCAST was minted in early February of 2004. Podcasts are digital audio or video files that can be downloaded and played on a computer or mobile device. They are easy to make, budget-friendly form of marketing. These episodes can be 10 minutes or 2 hours long in which the host “Podcaster” invites guests to discuss a certain topic or any random current event.
Social Media
- With the world extending towards digitizing every possible aspect of life, marketing is also cybernated. As high-speed internet has become ubiquitous, social media marketing platforms have become a vital part of advertising, which helps brands reach out to a larger audience. In order to capture a multitude of audiences post excellent material on your social media pages, interact with and listen to your followers, evaluate your performance, and conduct social media ads. Some of the commonly known platforms are Instagram, Twitter now called X, Facebook etc
Influencer Marketing
- An influencer is someone who can coax a sum of followers to act, utilize, and buy in a similar way as them using their social media content strategy. For doing this, they frequently receive compensation or free goods. Netflix is a fine paradigm of this, they invite influencers to make vlogs, podcasts, etc to cover launch events/parties of upcoming shows, films, and series. Some of the renowned influencers are Tanmay Bhat, Bani J, Isa Khan, Haley Kalil etc.
Webinars
- Webinars are online seminars or other presentations that enable viewers and listeners in different places to see and hear the speaker, ask questions, and occasionally respond to polls. These are another form of social media marketing. It helps the host to reach a much wider audience in each and every session. It expands your horizons to the whole world.
Conclusion:
- Content marketing is much more comprehensive and enhanced than this but if you sum it all up, it comes down to
- Establishing your foundation
- Exploring diverse content formats
- Crafting compelling content
- Implementing successful distribution strategies
- Measuring success and adaptation.
Together, let's create something great;
we hope to see you soon!
